7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has become a very important part of a successful online marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. provide a lot of opportunities for brands to showcase their products. These platforms are free to use and you will directly interact with a larger audience at once. You don’t have to invest big money in building a online marketing strategy that includes social media marketing videos. No matter whether you’ve got a small or perhaps a large business, it’s time that you take social media seriously.

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last 3 years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is popular on social media networks. It is because millennials connect more to videos on social media. Web Marketing Video Council has found that a lot more than 60 percent of brands are employing social media marketing videos actively for promotions. Thus, it really is highly likely that your competitors are also leveraging the energy of social media marketing video to expand their customer base.

Instagram is a very powerful social media platform that allows one to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 1 billion monthly active users in 2018. Moreover, Instagram is currently growing for a price of 5 percent per quarter, the highest among social media marketing platforms. So, Instagram ought to be your first choice in showcasing your brand’s product and services. In this posting, we shall take you through some methods to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. It is possible to showcase your product in an artistic way through these videos. The commercial could be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your own timeline. With such short videos, you can easily grab the attention of the prospective audience. Also, short videos are best to share crisp information regarding your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to help keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to developing a cool and sexy video. It is possible to put the merchandise video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a great deal of attention.

Do buy real instagram followers videos

An effective way to use Instagram videos would be to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to comprehend the product’s usage. Also you can create troubleshooting videos related to any problem that your customer might face. To the stage videos are liked by the mark audience as they get relevant information within a short span of time. By sharing such videos every once in awhile you can create a relationship together with your existing customers.

Behind the scenes video

Customers have become picky in choosing a product, hence it is important to establish a reference to them. You can create behind the scenes videos that take them through trivia linked to your product. You may also conduct quick learning sessions about guidelines related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just need to be creative and smart in capturing the proper moments for the Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, it is possible to share images or videos with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories because they see one active.

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