In this article, we’d be reading about the meaning, benefits and functionality of the principle of SMS marketing besides having a short look at a number of the common terms found in this segment such as for example SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches.
There is no doubt that the mobile population in the whole planet has surpassed the Internet population. Companies, small or big, who have been earlier promoting their products and services on the Internet are now moving to this new concept. The reason being the SMS marketing strategies provide greater solutions than Online marketing since they can easily reach a wider audience. A mobile is considered to be the most personal form of marketing a marketer will get and make use of.
In text message marketing to extract the optimum benefits out of SMS marketing or mobile marketing, a marketer needs to follow a long-term strategy. These marketing techniques are best used whenever a brand is mobilised as per the requirements and pre-defined objectives of the business-in-question besides the aggregation and distribution of content. The transmission of these services to the right type of audience at the right time can be required. In this regard, an optimisation can be carried out in context with the end-user experience via an unparalleled understanding of the behaviour of most prospective mobile phone owners.
The SMS marketing service providers use techniques such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches to create database and acts as an personalised and interactive marketing medium. In this regard, the SMS Gateways could be seamlessly integrated into an existing messaging system and/or application inside a fraction of second. The greatest benefit of these gateways is that the integrators and developers behind the SMS delivery solutions can have complete usage of a high-capacity, reliable and secure SMS messaging platform. From then on, the generic protocols may be used by the developers to build and deploy mobile data applications through numerous APIs(Application Programming Interfaces).
The APIs are connected to a provider’s core messaging platform which in turn provides an efficient, easy and flexible mode of integration having an aim to auto-generate SMS Texts to be delivered to the intended recipients’ mobile phone numbers. The SMS marketing solutions/SMS delivery solutions range from automated text SMS, language SMS, WAP Push SMS, ringtones, picture messages and flash SMS. The VoIP switches help define a distinctive Sender Identification besides creating and managing sub-accounts with administrative rights. The SMS gateways could be easily accessed by submitting values to the HTTP API Server by the POST or GET method.